Who we are

The company

🌱 About Us

Agrita S.r.l. is an innovative company operating in the nursery sector, specialized in the study, design, production and distribution of root propagation systems based on Air Pruning technology.

The company develops advanced solutions for the growth of plants from seeds, cuttings, mature plants and shrubs, with the goal of controlling and optimizing root system development, a key factor for crop quality, yield and stability.


🚀 Origin and Vision

Founded by entrepreneur and CEO Giorgio Mannoni, Agrita represents the result of years of research, experimentation and development in plant physiology.

Driven by a deep passion for agriculture and botany, the founder has dedicated his career to studying plant growth processes, with a specific focus on root system behavior.

Through extensive field testing and continuous refinement, innovative technologies have been developed and patented, capable of transforming the way plants are propagated, cultivated and transplanted.

One of the most significant achievements has been the drastic reduction of transplant shock losses, one of the most critical and costly challenges for professional growers.


🔬 Research and Innovation

The development journey has not been immediate: years of intensive studies, practical trials and field analysis have led to the creation of systems that today represent a benchmark in the industry.

Roothus® root propagation systems are not simple containers, but tools engineered to actively guide root growth, promoting the formation of dense, fibrous and radial structures.

This approach allows to:

  • improve water and nutrient absorption

  • accelerate growth rates

  • increase plant quality and uniformity

  • significantly reduce transplant losses


🌍 Mission and Vision

Agrita S.r.l.’s mission is to provide growers with innovative and effective propagation systems that simplify production processes and concretely improve crop quality.

Through continuous research and development, the company is committed to supporting a more efficient, sustainable and performance-driven agriculture.

The vision is clear: to place root development at the center of modern cultivation, turning a traditionally overlooked factor into a real competitive advantage.


🤝 Our Commitment

Agrita S.r.l. stands out for its constant commitment to innovation, quality and reliability.

Each solution is the result of years of experience and is designed to meet the real needs of nursery professionals, delivering measurable results in terms of yield, uniformity and cost reduction.

This approach has led the company to be recognized as an excellence in the Italian landscape, being selected among the top startups in the TV program Startupper on Sky, broadcast on Business 24 and digital platforms.


🌿 Roothus®: More Than a Product, a System

The Roothus® line represents the concrete evolution of this vision:
not simple pots or trays, but root propagation systems designed to improve plant performance and grower profitability.


📈 The Result

Stronger plants.
Faster growth.
Fewer losses.
More control.


📩 Call to Action

Increase, improve and optimize your yields with Roothus® root propagation systems.
Contact us today or fill out the form to take your production to the next level.

Contact us

Do you require further details?
Contact us, ask for more information, we will be happy to answer all your questions.